Monday, December 7, 2009

Chris Sundsby


View Campbell Soup's Journey in a larger map

2 comments:

  1. Good job giving information about Campbell's presence in each country that it operates.

    Something that really caught my interest was what you posted about the HUNGER display in Canada. I am personally much more critical of this approach to solving hunger, I believe that it is actually nothing more than a facade hiding the fact that companies like Campbell are actually very much responsible for world hunger in the first place. It makes it even worse that individuals are able to ease their guilt and think that they have done something to help the world when they are actually just further entrenching the very system that is at the root of current world hunger crises. Think about it this way: Campbell sells food, in order for them to profit (the goal of their business)people must purchase food from them. Thus if world hunger were suddenly solved and everyone had easy access to food, Campbell would be out of business! It is fundamentally against Campbell's interests, as a for-profit company, to eliminate world hunger. Their system is one of scarcity: the more hunger there is, the more demand for food there is, demand for food goes up and the amount of money Campbell can make per can goes up. From this viewpoint their little HUNGER stunt looks even less philanthropic endeavor than it did in the first place (which was not much since they were still selling the cans and thus it was essentially a marketing stunt).

    I am not getting your map down at all, you did a great job of showing their global presence and it looks like you put a decent amount of work into it. I am just a little more critical of them as a company that is in the business of profiting from food. Right now I am really wondering what happens in their Indonesian and Malaysian factories...

    Nicely done sir!

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